People often ask me how family offices actually make investment decisions. And it’s a fair question—because most of what gets written online misses the real story. You can always tell when someone hasn’t been through the process themselves. They’ll talk about “pitching family offices” as if it’s a venture roadshow. In reality, it’s closer to diplomacy: quieter, slower, more personal, and much harder to fake. Family offices aren’t mini-institutions. They’re private ecosystems—

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